What is Crowdfunding

Crowdfunding is the collection of finance to sustain an initiative from a large pool of backers - the crowd - usually made online by means of a web platform. The initiative could be a nonprofit campaign (e.g. to raise funds for a school or social service organization), a political campaign (to support a candidate or political party), a philanthropic campaign (e.g. for emergency funds for an ill person or to produce an emerging artist), a commercial campaign (e.g. to create and sell a new product) or a financing campaign for a start-up company. (Wikipedia, http://en.wikipedia.org/wiki/Crowdfunding)